Nothing’s an accident with Victoria Bitter, including the bottle.

The stubby was chosen because it sits nicely in the hand for easy drinking. It’s a practical shape with no frills, just like its drinkers. It’s a good shape for the beer too, according to our brewers.

“A short neck means that there’s less air space in the top of the bottle, which keeps the beer fresher for longer”.

Even the brown glass has a purpose – beer has a tendency to develop a ‘lightstruck’ flavour (think onion-y and stale) if it’s exposed to the sunshine, something that can happen most often when the beer is in a clear glass bottle. The dark brown glass was developed to keep the light away from the beer and keep it tasting fresh and at its best.